Terms of service

Who these terms are between

These terms are between Tim Coleman, doing business as Curb Appeal (we, us), and the person or business buying from us (you). Curb Appeal is a trading name, not a separate company. If that changes we will say so here, and the notice address for anything written is at the foot of this page.

What the Signature Site is: a single-file website built for you by hand, at the founding price of $497 one time. The struck-through $1,497 beside it is our regular price. It is not an average, a market rate, or anybody else's price.

Founding pricing is limited to the first 100 agents, the struck-through figure beside each price is our regular price, and the file you receive is identical at either number.

Hosting & Care is a separate, optional subscription at $49 per month. You never have to take it to receive your site or to keep it.

How you accept these terms, and how they change

Placing an order and paying for it is how you accept these terms. There is nothing else to sign for the standard offer. Founding pilot clients also sign a separate written agreement covering the same deal, and where the signed agreement and this page differ, the signed agreement is the one that counts.

The version that applies to your order is the one published on the day you ordered. The date at the top of this page tells you which one that was, and we keep it current.

We can change these terms for orders placed later. A change works forwards only. An edit made after your order date does not change what we already agreed to build for you, what you paid, or the refund position you bought under.

If a change would affect Hosting & Care while you are subscribed, we tell you before it takes effect. You can cancel at the end of the month you have paid for rather than accept it.

Delivery

Signature includes 48-hour concierge delivery. The clock starts when your intake is complete and we have received every asset we need from you, which usually means your headshot, your photographs, your listing details and your licence details. It does not start while we are still waiting on something from you.

If anything is missing we tell you what it is. If we are going to miss the window we tell you that too, with the date we will hit instead, rather than letting it pass in silence.

Delivery means you receive the finished website file and the handoff that goes with it: the editing guide, and the hosting runbook if you have taken Hosting & Care.

Revisions

Signature includes three rounds of changes in your first 30 days. Your wording, your call.

A round is one batched list of change requests. You send everything you want changed in a single message, we work through the whole list, and we send the updated file back. That is one round, however many items were on the list. If you would rather keep adding to your list before we start, say so and we will wait. Waiting costs you nothing.

A round can change wording, photographs, section order, colours and contact details. Rebuilding your site on a different design from the gallery is a new build rather than a revision round, and we will tell you what it costs before anyone starts on it.

After the third round, or after the 30 days, changes are still available: Hosting & Care includes up to 2 edit requests every month, or ask us for a quote on a one-off piece of work.

Refunds and cancellation

Before your build starts, you can cancel for a full refund, for any reason or none. Your build starts when we begin building your site after your intake is complete, and we tell you when that happens.

Once your build has started, we do not refund. What we do instead is finish: we deliver the site and we work through your three rounds of changes until it is right. The work is bespoke and done by hand, and we would rather fix a site you are unhappy with than hand back the money and leave you without one.

If we fail to deliver your site, you get a full refund. That is our failure, not a change of mind, and it is not conditional on how far along the build was.

Hosting & Care is a subscription rather than a one-off purchase, so it has its own rules. They are in the automatic renewal section below.

Hosting and Care

Hosting & Care is $49 per month and optional. It covers hosting with SSL on your domain, and up to 2 edit requests every month made by us for you.

The two edit requests belong to the month they are in. Unused ones do not roll over, and they do not build up into a larger batch later. Ask for more than two in a month and we will tell you what the extra work costs before we start it.

Your domain stays yours, bought in your name at your own registrar. We ask for the DNS record to point at, never for your login.

Automatic renewal, and how to cancel

Hosting & Care renews by itself. It charges $49 to the same card every month, on the same date, and it keeps renewing until you cancel it. There is no minimum term and no end date. The Signature Site is a one-time charge and never renews.

Cancelling is meant to be as easy as starting, so it is one message. Tell us you want to stop and we stop it. No notice period, no exit fee, no phone call, no form to fill in and no conversation about staying. We confirm your cancellation in writing so you have it.

Cancellation takes effect at the end of the month you have already paid for. You keep the rest of that month, and we do not refund part of a month. When it ends we stop hosting the site for you, and your copy of the site file keeps working wherever you put it next, because you already have it.

To cancel: reply to any email from us, write to the address at the foot of this page, or use the contact form on this site.

Curb Appeal Studio

Signature includes six months of Curb Appeal Studio, starting on the day your site is delivered.

After the six months, continued access is offered at the membership price in force at that time. We are not promising you a renewal price today, because we do not know what it will be, and a number written here now would be a guess dressed up as a commitment.

You review and approve everything Studio drafts before you use it. Studio prepares work from facts you enter or import; it does not publish, send or share anything on its own.

Studio does not pull from your MLS, your CRM or your transaction systems, and it does not replace the professionals responsible for lending, legal, inspection, title and brokerage decisions.

How AI is used

Parts of Studio output and drafts of your site copy are produced with AI assistance. A person reviews that work before it reaches you, and you review it before you publish it.

Facts come from what you gave us. Where a page would need a number we do not have, the draft carries a marker instead of an invented figure, and our own pre-delivery check refuses to pass a page still carrying one.

Where Studio creates an AI-styled portrait, it stays labelled as an AI-styled portrait rather than presented as photography.

You are responsible for the content you approve and publish, in the same way you would be for anything else that goes out under your licence.

Your data

At intake we collect what is needed to build the site and to reach you:

• your name, email address and phone number
• your brokerage, market and licence details
• your bio, headshot, photographs, brand colours and design choice
• your listings, and any testimonials you supply
• the package you chose and anything you write to us

That information is stored with the infrastructure providers that run this site and our build tooling. Payment is handled by Stripe on Stripe's systems; card details never touch ours. Enquiries from your delivered site go to your own keyed form account and arrive in your inbox, not through us.

Ask us to delete your data and we will. Reply to any email from us, or write to the address at the foot of this page. If a record has to be kept for tax or accounting purposes we will tell you which one and why. Our full policy is on the privacy page.

Ownership

The finished single-file site belongs to you on delivery. One self-contained HTML file, fonts embedded, images embedded or in an assets folder beside it. It runs on any host, or on your own laptop, and nothing in it phones home to us.

Third-party assets in your site, such as fonts and any licensed imagery, stay under their own licences. Those licences permit the use we deliver them for, and they are not transferred to you outright.

The engine that builds sites, the section registry it composes pages from, and the design and colourway system behind the gallery stay ours. The house is yours; the tools that built it are ours. The item by item version of this is on the ownership page.

Your responsibilities

You are a licensed professional, and your website is your advertising. Everything published on it is an advertisement under the rules you already work under, and keeping it inside those rules is your job. That means fair housing law, the advertising rules of your state real estate regulator, and whatever your brokerage requires on top.

Equal Housing display and the licence, brokerage and disclosure details your regulator requires are your responsibility to keep accurate. We build the footer from what you give us at intake and we check that a licence number is present before delivery, but we do not verify your licence, we do not check it against your regulator, and we do not know when your details change. When they change, tell us or edit the file.

What you send us has to be accurate and yours to use: your photographs, your listing details, your testimonials, your brand assets and your written words. We typeset what you give us. We have no way to know that a photograph was licensed to somebody else or that a testimonial was never said.

If somebody brings a claim against us over content you supplied or published, you cover us for it: the claim itself, the reasonable cost of dealing with it, and anything we have to pay because of it. We will tell you as soon as a claim reaches us, we will keep you in the loop, and we will not settle one in your name without asking you first.

Acceptable use

Your site must not carry anything unlawful, and it must not carry anything that violates fair housing law. That includes copy that steers, excludes or targets on a protected trait, whether in a headline, a neighbourhood description or a testimonial.

We can decline or stop work on content we believe breaks these rules. If we decline before your build starts, you get a full refund.

What we promise, and what we do not

We promise to deliver what this page describes: the site, built on the design you chose, on the timing in the delivery section, with the revision rounds in the revisions section. If we get that wrong, tell us and we will put it right, and the refunds section says what happens if we cannot.

What we do not promise is a business result. Nothing here is a promise about how many enquiries your site receives, where it shows up in a search engine, how many listings you take, or what you sell. Those depend on your market, your pricing, your photographs and your follow-up, and none of those are ours to control. Any claim otherwise would be a sales line, not a term.

Beyond the promises written on this page, the site is delivered as it is, and we add no other warranty, whether stated somewhere else or implied by law, as far as the law allows us to leave it out. Some states do not allow every exclusion, and where that is so, this paragraph applies only as far as it is allowed.

Accuracy of what you supply is yours. A site built faithfully from wrong details is still wrong, and we cannot spot that from here.

The limit on what we owe

If we ever owe you money over your site or these terms, the most we owe is the amount you actually paid Curb Appeal in the twelve months before the claim. That is a ceiling on everything added together, not a ceiling for each claim.

We are not liable for knock-on losses: lost business, lost profit, a transaction that did not happen, lost data, or the value of time spent on the problem. That holds even if we were told those losses were possible.

This limit does not shrink the refunds promised in the refunds section, and it is not a way out of delivering. If you are owed a refund you get the refund, and if we owe you a site we still owe you the site.

Some states do not allow limits like these. Where that is the case, this section applies as far as the law allows and no further.

Governing law, and where a dispute goes

Curb Appeal is operated from Arizona. These terms are governed by Arizona law, without applying its conflict of law rules, and any dispute that has to go to court goes to a state or federal court sitting in Maricopa County, Arizona. We both agree to that court.

This does not take away rights you have under the consumer protection law of your own state. If your state gives you a protection that cannot be signed away, you keep it, and choosing Arizona law here does not change that.

Before either of us files anything, tell the other what is wrong and give us a fair chance to fix it. Most of what goes wrong with a website is a fix, not a case.